Pick a situation.

The 5 questions are the same for every one of these, and only the details change.

• 1SMILEWhiter teethSomebody who does everything right at the dentist and still doesn’t like their smile.
• 2CHURNA sales team that keeps leavingAnother rep gives notice, and half the manager’s week goes on recruiting and training.
• 3POURA new drinkSomething to hold at 6 o’clock that isn’t beer and isn’t water.
• 4SHIFTA hand creamFor hands washed 40 times between clocking in and clocking out.
• 5MATCHA two-sided marketplaceLunch for 40 people on Thursday, booked without spending Wednesday on the phone.
• 6FILEA reporting systemSomething happened on site, and somebody has to write it down before they go home.
• 7ORGAn org that can’t shipA company of 200 people, a roadmap everybody agreed to and a date that moves every quarter.
• 8YOURSWhatever you came in withUse this one when the room is already arguing about something you are building. None of the answers here name it, so somebody has to say what you are building before the questions do any work.