Work
Samples of the work
Sector
Product type
The work
- DETECT
Proactive detection, before there was a team for it
Finding harm before anybody reported it, and getting it to somebody who could act.
Program deployed · escalation pathway operating · GDPR, SOX, HIPAA - KIT
A fixed application becomes a construction kit
One product, eight kinds of customer, and nobody forking the code.
Eight sectors configuring their own deployments - UNUSED
Shipped, and didn’t land
Built, shipped, live, and no customer had ever used it.
Zero customer usage, and the two reasons why - VIEWS
Making the view the product
The screen everyone used every day sat in the backlog as a setting.
Reclassified from setting to strategy - STANDARD
The score that became the standard
A way to score a counterparty that two strangers could agree on.
Became shared vocabulary across the market - PIVOT
Sales-led to product-led
Every deal was bespoke. Then there was one direction.
Organization realigned · product discipline established - MVP
MVP to first revenue
A two-sided market where each side needed a different reason to show up.
First $1M ARR - ACCOUNTS
Whole accounts, not wireframes
Building entire working organizations to design and sell from the inside.
Three seeded organizations, designed and demonstrated from inside
Nothing matches all of those together. Clearing one narrows it less.
Let’s work together
Say hello.
Product leadership, advisory, speaking, and trust and safety work. I read every message.
- ProductSystems people can actually use
- TeamsCapacity, and the discipline to go with it
- SafetyDesigning for the circumstances you’d rather not think about