Work / Freight and supply chain · 2022–2023
Sales-led to product-led
Repositioned the company from sales-led to product-led and rebuilt the go-to-market narrative around the new direction.
Built the product discipline through structured training rather than hoping it spread.
Organization realigned · product discipline established
The rest of it
What the decision was, what it cost, and what happened after.
That password didn’t match.