Work / Fintech · 2016–2017
A B2B marketplace for debt origination
A B2B marketplace connecting the institutions that issue debt with the dealers that place it. Every participant is regulated and procurement takes months.
Each side needed a separate value proposition and a separate sales motion, while neither would join an empty market.
Both sides live, from MVP through enterprise sales
What’s in it
- The problem
- Two propositions from one platform
- What a regulated marketplace has to carry
- What it took