Danielle Rosenthal

Work  /  Risk and compliance · 2026

Shipped, and didn’t land

A form-to-record data connection engine: four rounds of specification, sixteen prototype revisions, built and shipped to production.

Every connection in the system belonged to the vendor’s own test account. No customer had used it.

Zero customer usage, and the two reasons why

Built, shipped, live, and no path from the work to the screen.

The rest of it

What the decision was, what it cost, and what happened after.

Ask me